The Penguin Group is one of the world's largest publishing organisations. The Group has offices in 15 different countries. The Penguin Group offers books for every reader with titles from Dorling Kindersley, Frederick Warne, Ladybird, Penguin, Puffin and Rough Guides. Penguin Uk approached Jump Media to produce a seasonal catalogue of festive titles for national distribution.
Our brief was to produce a catalogue that differed from other gift promotions. The end piece was designed in the guise of a magazine with varied layouts throughout to generate some pace to the piece and initiate sales.
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