Helen McCabe

Handmade Knitwear is an essential part of every woman’s wardrobe. It epitomises the ultimate in investment dressing and fills those “what to wear” gaps. Shapes, colours, patterns and textures set handmade knitwear apart from all other items in your wardrobe.

Our brief was to create a brand that was sympathetic to the nature of the product. From this we focused on the wool and produced an icon which is both typographic and fluid.

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